Arena LED Boards
Keep your brand visible through premium stage assets, set branding, and broadcast overlays that appear throughout World Matchplay sessions.
$50K - $240K per event
World Matchplay
Explore opportunities with World Matchplay
Activate your brand at World Matchplay through tailored darts sponsorship formats designed for broadcast visibility and fan engagement.
Advertising Impacts you can expect
800
thousand GBP
Total Prize Fund
World Matchplay 2025
200
thousand GBP
Winner Prize
Champion payout
32
players
Main Draw Field
Elite invited competitors
9
days
Tournament Window
July event schedule
9
days
Tournament Window
July event schedule
1994
since
Hosted in Blackpool
Winter Gardens tradition
1994
since
Hosted in Blackpool
Winter Gardens tradition
Advertise at World Matchplay — one of darts' most prestigious annual majors. Hosted in Blackpool, it offers exceptional atmosphere, strong viewership, and premium sponsorship visibility.
Explore stage branding, player shirt sponsorships, and broadcast integrations tailored for high-frequency brand impact.
Advertising Opportunities
Shirt & Player Sponsorship
Build tournament-long awareness through player-led sponsorships that connect your brand with standout personalities and high-energy moments.
$35K - $180K per player package
Arena LED Boards
Keep your brand visible through premium stage assets, set branding, and broadcast overlays that appear throughout World Matchplay sessions.
$50K - $240K per event
Shirt & Player Sponsorship
Build tournament-long awareness through player-led sponsorships that connect your brand with standout personalities and high-energy moments.
$35K - $180K per player package
About World Matchplay
World Matchplay is one of the most recognizable major events in darts, combining elite competition with highly engaged live and broadcast audiences.
For brands seeking concentrated visibility in a premium darts environment, it offers strong commercial impact and repeat exposure.
WSA helps brands activate the right event assets, player partnerships, and media integrations to deliver measurable outcomes.
World Matchplay FAQs
News & Case Studies
Events
A Night at the Darts Comes to Colchester on 31 October 2026
20 October 2026, 4 min read
A Night at the Darts takes place at Charter Hall in Colchester on 31 October 2026. Find out how brands can gain visibility through arena advertising, promotional materials and event sponsorship.
Informational
Darts Audience Demographics and Reach for Sponsors
21 September 2026, 7 min read
Explore darts audience demographics, viewing trends, key international markets and the audience insights sponsors should consider when assessing darts sponsorship opportunities.
Events
Netflix & Luke Littler Teaming On Live Darts Event On October 30, 2026
04 August 2026, 4 min read
Netflix has announced Beat Luke Littler, a live darts event on 30 October 2026. Twenty amateur players will compete against the world champion for a £501,000 prize in a unique televised contest.
Informational
Darts World Championship Turns Precision Sport into a Big Stage for Brands
08 January 2026, 4 min read
The Darts World Championship delivers a lively arena, long TV sessions and repeat brand exposure. Its set format, player stories and fan energy create strong sponsorship value across broadcast, digital and on-site activations.
