
Arena LED Boards
Keep your brand visible through recurring event-night broadcasts with premium stage assets, set branding, and digital overlays that appear throughout each matchday.
$60K - $275K per event

Activate recurring visibility through Premier Events with custom sponsorship formats built for broadcast, digital, and in-venue impact.
750
million
Global TV Viewership
Across major darts tournaments
2
billion
Cumulative Event Reach
Combined audience across premier events
150
million
Annual Revenues & Prize Money
Top organizations combined
10
million
Active Global Players
Recreational and competitive
10
million
Active Global Players
Recreational and competitive
80
+ nations
International Participation
Including World Cup of Darts events
80
+ nations
International Participation
Including World Cup of Darts events
Advertise across Professional Darts Corporation premier events. From weekly tour stops to headline nights, these competitions offer consistent visibility and high fan engagement.
Explore stage integrations, player partnerships, and broadcast branding tailored for recurring exposure throughout the season.

Keep your brand visible through recurring event-night broadcasts with premium stage assets, set branding, and digital overlays that appear throughout each matchday.
$60K - $275K per event

Build season-long awareness through player-led sponsorships that connect your brand with standout personalities, match-winning moments, and highly engaged fan communities.
$40K - $220K per player package
Professional Darts Corporation premier events provide consistent weekly visibility, premium fan attention, and recurring commercial touchpoints throughout the calendar.
For brands seeking frequency plus cultural relevance, darts offers a unique mix of live energy, broadcast scale, and digital engagement.
WSA helps brands structure, negotiate, and activate sponsorships across the right events, players, and assets for measurable business impact.
Events
20 October 2026, 4 min read
A Night at the Darts takes place at Charter Hall in Colchester on 31 October 2026. Find out how brands can gain visibility through arena advertising, promotional materials and event sponsorship.

Informational
21 September 2026, 7 min read
Explore darts audience demographics, viewing trends, key international markets and the audience insights sponsors should consider when assessing darts sponsorship opportunities.

Events
04 August 2026, 4 min read
Netflix has announced Beat Luke Littler, a live darts event on 30 October 2026. Twenty amateur players will compete against the world champion for a £501,000 prize in a unique televised contest.

Informational
08 January 2026, 4 min read
The Darts World Championship delivers a lively arena, long TV sessions and repeat brand exposure. Its set format, player stories and fan energy create strong sponsorship value across broadcast, digital and on-site activations.
