Man Utd Clinches Summer Series Title in Atlanta
By Sophie Langford
Aug 05 2025, 3 min read
Manchester United lifted the Summer Series trophy on 3 August after a 2–2 draw with Everton at the Mercedes-Benz Stadium in Atlanta. It capped off an unbeaten run across the US, with earlier wins over West Ham and Bournemouth rounding out their pre-season campaign.
The match delivered drama. Bruno Fernandes converted a penalty, Mason Mount curled in a second, while Everton responded through Iliman Ndiaye and a late own goal by Ayden Heaven. Bryan Mbeumo made his debut for United after joining from Brentford, adding another headline to the tour.
Full Stadiums and Global Attention
Three matches, three major cities. From New Jersey’s MetLife Stadium to Chicago’s Soldier Field and Atlanta’s Mercedes-Benz Stadium, the Summer Series attracted strong crowds and wide media coverage. Fans filled the stands. Broadcasters filled the airwaves. Clubs activated campaigns across social media, TV, and stadium screens.
This was a football event with full commercial focus. Clubs engaged with sponsors, promoted their own platforms like MUTV, and extended their reach into one of the fastest-growing football markets in the world.
Sponsorship, Access, and Exposure
Advertising appeared across kits, LED boards, big screens, and hospitality zones. For brands, the setting was ideal. Matches were broadcast to global audiences. Photos of the games appeared across sports channels, reels, and fan feeds.
The clubs used this time to grow commercial relationships. Sponsors activated through hospitality, content, and merchandise tie-ins. The visibility stretched far beyond matchday. The impact stayed long after the whistle.
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Fans Got More Than Just a Match
Before kick-off, fans took part in meet-and-greets, games, and music events. There were branded zones, photo walls, and merchandise booths. For overseas supporters, this was a rare chance to connect with their clubs directly.
Players signed autographs. Coaches gave press briefings. Sponsors ran on-site activations. Every part of the event was designed for engagement, and the value created for brands matched the buzz inside the stadium.
Why Sports Advertising Works
Tours like the Summer Series show how sport connects people, screens, and cities. The audience is already there. The passion is built in. The platforms are ready to carry a message, whether it’s a logo, a product, or a story.
When a brand appears in a sporting context, it earns attention. Whether it’s during a pre-season football tour, a cricket series, or a basketball league, these placements are backed by reach, emotion, and repetition.
If your brand is looking to reach engaged fans through football, cricket, motorsport, or more, speak to the team at World Sports Advertising.
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