World Sports Advertising Amplifies OYSHO’s Premier Padel partnership

As a Major Partner of Premier Padel London P1, OYSHO took its presence beyond the court with a branded London taxi activation, bringing the partnership onto the streets of the capital and closer to audiences beyond the venue.

World Sports Advertising supported the activation, helping amplify OYSHO’s Premier Padel partnership across London and create a visible connection between the brand, the tournament and its host city.

OYSHO At Premier Padel London P1

London Premier Padel P1 took place at Olympia London from 3 to 9 August 2026, marking the first London edition of the international P1 tournament on the professional Premier Padel circuit.

OYSHO joined the tournament as Major Partner and textile sponsor, providing the official uniforms for organisers, volunteers and ball crew.

The partnership strengthened OYSHO’s established connection with padel while placing the brand at the heart of a significant moment for the sport in the UK.

The opportunity extended beyond Olympia London. With the tournament taking place in one of the world’s most recognisable cities, OYSHO had the chance to carry its partnership into the wider London environment.

Taking the Partnership Onto London’s Streets

World Sports Advertising supported a branded London taxi activation designed to extend OYSHO’s Premier Padel presence beyond the tournament venue.

The activation centred around a recognisable London transport format, carrying OYSHO and Premier Padel branding through the capital during the tournament.

Key elements of the activation included:

• Branded London taxi advertising that brought OYSHO’s Premier Padel identity onto the streets
• City-wide visibility beyond the immediate tournament environment at Olympia London
• A direct connection with the host city through one of London’s most recognisable transport formats
• Additional audience touchpoints away from the court and event venue
• Strong visual content suitable for photography, video and social media amplification

The result was a simple but highly visible extension of the sponsorship that placed OYSHO within the wider London experience surrounding Premier Padel.

A Growing Opportunity Around Padel

Padel continues to create new opportunities for brands seeking a presence within international sport.

World Sports Advertising has previously explored the growth of padel advertising and sponsorship, including opportunities across tournament sponsorship, branded environments, athlete partnerships and digital activation.

Premier Padel's arrival in London created another significant moment for the sport in the UK. For OYSHO, it provided an opportunity to reinforce an existing association with padel while connecting the brand with audiences in one of the world's most recognisable cities.

The London taxi activation helped carry that association beyond the tournament itself.

Supporting Brands Through Major Sporting Moments

The OYSHO activation reflects World Sports Advertising’s approach to helping brands extend the reach and visibility of their sports partnerships.

Working with brands and rights holders, World Sports Advertising develops sponsorship opportunities and sports activations that connect major sporting moments with wider audiences. This includes using out of home and transport media to take partnerships beyond the venue and into public spaces.

For OYSHO at Premier Padel London P1, the branded London taxi extended the brand’s presence beyond Olympia London and into the heart of the capital, creating additional visibility around its role as Major Partner.

As padel continues to grow across international markets, activations like this show how brands can build on their presence at major sporting events and create meaningful audience touchpoints beyond the court.

If you’re planning a sports sponsorship or looking for creative ways to amplify an existing partnership, get in touch with us. Our team can help you identify the right opportunities and develop activations that connect your brand with sports audiences around the world.