The International Dota 2 esports stage with championship sponsorship and broadcast branding - World Sports Advertising

The International (Dota 2)

Explore opportunities with The International (Dota 2)

Activate your brand at The International (Dota 2) through high-impact sponsorship formats built for global visibility. Leave your details and our team will get in touch.

Advertising Impacts you can expect

1

billion+

Global Broadcast Reach

Combined live and digital audience

500

million+

Digital Engagement

Social and streaming impressions

120

countries

International Distribution

Across major broadcast markets

50

million+

Core Fan Audience

Highly engaged viewers

10

million+

Campaign Value Potential

Premium sponsorship inventory

Advertise at The International (Dota 2) — a flagship platform in global esports. This event delivers high-impact visibility across broadcast, digital, and live audiences.

Explore premium sponsorship assets, talent partnerships, and integrated activations designed to maximize brand recall and engagement.

Advertising Opportunities

The International (Dota 2) In-Stream Branding & Overlays advertising opportunity

In-Stream Branding & Overlays

The International in-stream branding captures Dota 2's record-breaking global viewership through broadcast overlays, sponsored analysis segments, and branded highlight packages across official and co-stream feeds.

$400,000 – $4,000,000 per tournament

The International (Dota 2) Team & Jersey Sponsorship advertising opportunity

Team & Jersey Sponsorship

Sponsor TI-competing teams for jersey visibility, player content, and deep fan engagement across one of esports' most prestigious prize-pool events. Team partnerships deliver credibility with hardcore MOBA audiences worldwide.

$1,000,000 – $12,000,000 per team package

The International (Dota 2) Tournament & Stage Sponsorship advertising opportunity

Tournament & Stage Sponsorship

Arena and stage branding at The International puts your brand at the heart of Dota 2's grand finale. Presenting-partner rights and key visual placements deliver unmatched visibility during the sport's defining annual spectacle.

$2,000,000 – $22,000,000 per tournament

The International (Dota 2) Creator & Digital Campaign Integrations advertising opportunity

Creator & Digital Campaign Integrations

Digital activations around TI amplify reach through talent streams, community events, and localized content that resonates with Dota's highly engaged global fanbase.

$100,000 – $2,000,000 per campaign

About The International (Dota 2)

The International (Dota 2) offers brands a powerful platform to connect with passionate esports audiences through premium media inventory and experiential touchpoints.

From live event presence to digital amplification, The International (Dota 2) sponsorship creates repeated exposure that supports both awareness and conversion goals.

WSA helps brands unlock measurable impact through tailored esports sponsorship strategy, rights negotiation, and campaign activation.

The International (Dota 2) FAQs

News & Case Studies

Innovation

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Why Is Esports Advertising Growing Faster Than Traditional Sports Advertising?

Informational

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Esports is exploding globally offering brands unmatched access to loyal, digital-first audiences. From live events to in-game advertising, discover how esports marketing delivers real impact, authenticity, and massive reach worldwide.

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Campaigns

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17 June 2026, 2 min read

Learn how to plan sports advertising campaigns with the right audience, funnel goals, partnerships, digital integration, real-time marketing, and measurement.

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Sports

The Impact of Sports Advertising on Youth Audiences

17 June 2026, 4 min read

Explore how sports advertising influences youth audiences through sponsorships, athlete endorsements, and responsible marketing.

The Impact of Sports Advertising on Youth Audiences