Sky Sports to Broadcast 215 Premier League Matches Each Season from 2025/26
By Chloe Barrett
Sep 02 2025, 3 min read
Football fans are in for a treat from 2025 as Sky Sports has secured a landmark deal to show 215 Premier League matches live every season. This is the biggest broadcast commitment in Premier League history and signals a thrilling new era for the game.
Record Premier League Coverage
From the 2025/26 campaign, fans will be able to watch more matches live than ever before. The new agreement secures a five-year partnership with the Premier League and delivers an expanded schedule of games.
Key details of the new deal include:
- 215 live Premier League matches per season on Sky Sports
- Extended Saturday evening coverage at 5:30 pm
- Matches across Friday and Monday nights
- A new schedule of Sunday kick-offs
This expansion means supporters and brands can engage with the Premier League on a scale never seen before.
A Golden Chance for Advertisers
The growth of live matches creates huge opportunities for brands to connect with global football fans. With more fixtures being televised, there are more moments for advertisers to be seen.
Partnerships within the Premier League are some of the most valuable in sport. Advertising during live broadcasts allows brands to:
- Reach millions of passionate supporters worldwide
- Engage audiences at peak viewing times
- Build brand credibility through association with the Premier League
Global Stage for Football
The Premier League is the most watched football league in the world. Every match is a global spectacle. By expanding the live schedule, Sky Sports is giving fans from every corner of the globe more chances to follow their clubs.
For advertisers, this means campaigns are no longer limited to a small number of fixtures. Brands can now align with hundreds of matches across the season, each bringing unique value and visibility.
Why This Matters To Partners
The new broadcast deal is about more than football coverage. It is about creating new ways for brands to activate on the world stage.
Advertising through the Premier League allows companies to:
- Showcase products and services to diverse international markets
- Connect emotionally with fans through the drama of live sport
- Build long-term recognition by aligning with clubs, players and competitions
Looking Ahead
With Sky Sports increasing its coverage, the Premier League will dominate screens and headlines throughout the year. The 2025/26 season will be the beginning of a new era for English football broadcasting.
Brands that move early to secure their partnerships will be in the strongest position to benefit from this incredible growth.
Take your Brand into the Premier League Spotlight
World Sports Advertising helps businesses connect with fans across the world’s biggest sports. If you want to explore opportunities in the Premier League or other global competitions, get in touch with us today.