ICC Cricket World Cup stadium crowd with international cricket sponsorship branding - World Sports Advertising

Cricket World Cup

Explore opportunities with Cricket World Cup

Position your brand on the biggest stage in cricket. With WSA, activate campaigns that deliver results across every match, market, and moment.

Advertising Impacts you can expect

2.6

billion

Total Audience

Cricket World Cup 2019

10

teams

Competing for Glory

Across multiple nations

150

countries

Broadcast Coverage

Across linear and digital

85

million

Social Impressions per Match

During peak fixtures

48

matches

Tournament Format

Spanning over 6 weeks

Advertise in the Cricket World Cup — the sport’s most prestigious tournament. With a reach of over 2.5 billion viewers, the World Cup delivers premium global exposure.

Explore broadcast signage, title sponsorships, and multi-market brand activations throughout the tournament.

Advertising Opportunities

Cricket World Cup Stadium LED Boards advertising opportunity

Stadium LED Boards

Stadium LED boards are a simple and effective way to advertise in cricket. They are placed around the edge of the boundary, so your brand is seen throughout the match by fans in the stadium and people watching on TV. During big events like the ICC Cricket World Cup, your brand appears again and again, making it easy for people to remember.

$150K – $800K per match

Cricket World Cup Team & Jersey Sponsorship advertising opportunity

Team & Jersey Sponsorship

Team and jersey sponsorship is one of the most powerful ways to build long-term brand recognition in cricket. Your logo appears on players’ kits during every match, giving consistent exposure across stadiums, broadcasts, and digital platforms. This creates a strong connection between your brand and passionate fans throughout the tournament.

$5M – $30M (tournament)

Cricket World Cup Broadcast & Digital Integrations advertising opportunity

Broadcast & Digital Integrations

Take your brand beyond the stadium with TV and online advertising in cricket. You can show your brand through on-screen graphics, sponsored match segments, live streaming platforms, and social media. Big tournaments like the ICC Cricket World Cup attract huge global audiences, helping your brand reach fans on TV and phones around the world.

$250K – $2M per event

Cricket World Cup In-Stadium Activations & Fan Engagement advertising opportunity

In-Stadium Activations & Fan Engagement

Create memorable experiences with in-stadium activities and fan engagement campaigns. You can set up branded areas, give away products, or run simple interactive games during matches. These activations build deeper emotional connections and make your brand part of the excitement.

$100K – $1M per campaign

About Cricket World Cup

Cricket World Cup: Global Reach, Unmatched Passion

The ICC Cricket World Cup is one of the most-watched sporting events on the planet, uniting fans from Asia, Europe, Africa, and beyond. With packed stadiums and billions of TV and digital viewers, it offers advertisers a truly global stage to deliver high-impact brand messages across markets and cultures.

Cricket World Cup stadium crowd during an international match with sports sponsorship - World Sports Advertising

From boundary rope branding and pitch-side LED boards to digital activations, official partnerships, and hospitality experiences, the Cricket World Cup enables brands to connect emotionally with fans during moments of national pride and celebration.

Brand logo on Cricket World Cup stadium signage and sports advertising boards - World Sports Advertising

For brands looking to scale their message across continents and tap into one of the most passionate audiences in sport, the Cricket World Cup is a premier opportunity.

Cricket World Cup FAQs

News & Case Studies

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