Position your brand on the biggest stage in cricket. With WSA, activate campaigns that deliver results across every match, market, and moment.
2.6
billion
Total Audience
Cricket World Cup 2019
10
teams
Competing for Glory
Across multiple nations
150
countries
Broadcast Coverage
Across linear and digital
85
million
Social Impressions per Match
During peak fixtures
85
million
Social Impressions per Match
During peak fixtures
48
matches
Tournament Format
Spanning over 6 weeks
48
matches
Tournament Format
Spanning over 6 weeks
Advertise in the Cricket World Cup — the sport’s most prestigious tournament. With a reach of over 2.5 billion viewers, the World Cup delivers premium global exposure.
Explore broadcast signage, title sponsorships, and multi-market brand activations throughout the tournament.
Stadium LED boards are a simple and effective way to advertise in cricket. They are placed around the edge of the boundary, so your brand is seen throughout the match by fans in the stadium and people watching on TV. During big events like the ICC Cricket World Cup, your brand appears again and again, making it easy for people to remember.
$150K – $800K per match
Team and jersey sponsorship is one of the most powerful ways to build long-term brand recognition in cricket. Your logo appears on players’ kits during every match, giving consistent exposure across stadiums, broadcasts, and digital platforms. This creates a strong connection between your brand and passionate fans throughout the tournament.
$5M – $30M (tournament)
Take your brand beyond the stadium with TV and online advertising in cricket. You can show your brand through on-screen graphics, sponsored match segments, live streaming platforms, and social media. Big tournaments like the ICC Cricket World Cup attract huge global audiences, helping your brand reach fans on TV and phones around the world.
$250K – $2M per event
Create memorable experiences with in-stadium activities and fan engagement campaigns. You can set up branded areas, give away products, or run simple interactive games during matches. These activations build deeper emotional connections and make your brand part of the excitement.
$100K – $1M per campaign
Stadium LED boards are a simple and effective way to advertise in cricket. They are placed around the edge of the boundary, so your brand is seen throughout the match by fans in the stadium and people watching on TV. During big events like the ICC Cricket World Cup, your brand appears again and again, making it easy for people to remember.
$150K – $800K per match
Team and jersey sponsorship is one of the most powerful ways to build long-term brand recognition in cricket. Your logo appears on players’ kits during every match, giving consistent exposure across stadiums, broadcasts, and digital platforms. This creates a strong connection between your brand and passionate fans throughout the tournament.
$5M – $30M (tournament)
Take your brand beyond the stadium with TV and online advertising in cricket. You can show your brand through on-screen graphics, sponsored match segments, live streaming platforms, and social media. Big tournaments like the ICC Cricket World Cup attract huge global audiences, helping your brand reach fans on TV and phones around the world.
$250K – $2M per event
Create memorable experiences with in-stadium activities and fan engagement campaigns. You can set up branded areas, give away products, or run simple interactive games during matches. These activations build deeper emotional connections and make your brand part of the excitement.
$100K – $1M per campaign
Cricket World Cup: Global Reach, Unmatched Passion
The ICC Cricket World Cup is one of the most-watched sporting events on the planet, uniting fans from Asia, Europe, Africa, and beyond. With packed stadiums and billions of TV and digital viewers, it offers advertisers a truly global stage to deliver high-impact brand messages across markets and cultures.
From boundary rope branding and pitch-side LED boards to digital activations, official partnerships, and hospitality experiences, the Cricket World Cup enables brands to connect emotionally with fans during moments of national pride and celebration.
For brands looking to scale their message across continents and tap into one of the most passionate audiences in sport, the Cricket World Cup is a premier opportunity.
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