Cricket World Cup
Advertising Impacts you can expect
2.6
billion
Total Audience
Cricket World Cup 2019
10
teams
Competing for Glory
Across multiple nations
150
countries
Broadcast Coverage
Across linear and digital
85
million
Social Impressions per Match
During peak fixtures
85
million
Social Impressions per Match
During peak fixtures
48
matches
Tournament Format
Spanning over 6 weeks
48
matches
Tournament Format
Spanning over 6 weeks
Advertise in the Cricket World Cup — the sport’s most prestigious tournament. With a reach of over 2.5 billion viewers, the World Cup delivers premium global exposure.
Explore broadcast signage, title sponsorships, and multi-market brand activations throughout the tournament.
Explore opportunities with Cricket World Cup
Position your brand on the biggest stage in cricket. With WSA, activate campaigns that deliver results across every match, market, and moment.
Advertising Opportunities
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Boundary LED Boards
LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.
$150K – $800K per match
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Team & League Sponsorship
Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.
$5M – $30M (tournament)
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Fan Zone & On-Site Activation
From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.
$250K – $2M per event
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Player-Driven Digital Campaigns
Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.
$100K – $1M per campaign
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About Cricket World Cup
Cricket World Cup: Global Reach, Unmatched Passion
The ICC Cricket World Cup is one of the most-watched sporting events on the planet, uniting fans from Asia, Europe, Africa, and beyond. With packed stadiums and billions of TV and digital viewers, it offers advertisers a truly global stage to deliver high-impact brand messages across markets and cultures.
From boundary rope branding and pitch-side LED boards to digital activations, official partnerships, and hospitality experiences, the Cricket World Cup enables brands to connect emotionally with fans during moments of national pride and celebration.
For brands looking to scale their message across continents and tap into one of the most passionate audiences in sport, the Cricket World Cup is a premier opportunity.
Cricket World Cup FAQs
News & Case Studies
Cricket
Tata’s Title Sponsorship of the IPL: A Game-Changer in Indian Sport
12 June 2025, 4 min read
Tata’s $300M IPL title deal sets a new benchmark—blending multi-brand strategy, deep integration, and long-term vision to reshape Indian sports marketing.
Cricket
Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season
23 May 2025, 3 min read
Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.
Cricket
Floki Sponsors India’s Cricket Tour of Sri Lanka in Strategic Sporting Partnership Brokered by World Sports Advertising
12 May 2025, 4 min read
Floki sponsored India’s cricket tour of Sri Lanka, boosting Valhalla’s visibility in a high-impact Web3 sports campaign brokered by World Sports Advertising (WS
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
