Vitality Blast
Advertising Impacts you can expect
18
clubs
County Representation
All across England & Wales
800
thousand
Match Attendees
Per full season
16
million
Social Views
Across club and league content
120
matches
Season Fixture List
Compact and action-packed
120
matches
Season Fixture List
Compact and action-packed
80
percent
Local Brand Involvement
Among event sponsors
80
percent
Local Brand Involvement
Among event sponsors
Advertise in the Vitality Blast — the UK’s leading T20 league. With exciting short-format cricket and a loyal family fanbase, it’s perfect for regional and national brands alike.
Explore stadium banners, fan activations, and club-level partnerships throughout the season.
Explore opportunities with Vitality Blast
From county-level loyalty to big-name match-ups, Vitality Blast is a high-energy gateway into British cricket culture. WSA helps you activate across fans, clubs, and channels.
Advertising Opportunities
Boundary LED Boards
LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.
Team & League Sponsorship
Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.
Fan Zone & On-Site Activation
From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.
Player-Driven Digital Campaigns
Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About Vitality Blast
Vitality Blast: England’s Fastest-Paced Cricket Format
The Vitality Blast is the original domestic T20 tournament in England and Wales, combining county cricket heritage with explosive entertainment. With matches staged across major cities and towns, the competition delivers loyal local audiences, big-hitting action, and wide exposure throughout the UK summer.
Advertising in the Vitality Blast includes LED perimeter signage, team sponsorships, branded fan experiences, and integrations across Sky Sports broadcasts and ECB digital channels. Its family-friendly and festival-style atmosphere makes it ideal for brands seeking a broad and engaged UK audience.
For advertisers looking to build regional visibility across England and connect with fans of all ages, the Vitality Blast offers a dynamic and highly accessible platform.
Vitality Blast FAQs
News & insights
