AYS Developers Partners with Argentine Football Association in Strategic Sponsorship Deal Brokered by WSA and MAG International

Dubai-based luxury real estate developer AYS Developers has officially announced its partnership with the Argentine Football Association (AFA) as their Regional Sponsor, marking a significant milestone in the company's global expansion strategy. This landmark deal, expertly brokered by World Sports Advertising (WSA) and MAG International, positions AYS Developers at the forefront of international sports marketing while strengthening its brand presence across global markets.

Industry-Leading Partnership Facilitators Drive Success

World Sports Advertising (WSA) and MAG International have established themselves as premier sports partnership agencies, with an impressive track record of securing high-impact sponsorship deals worldwide. WSA, recognised as a leader in brokering and managing global sports partnerships, has successfully facilitated partnerships across diverse sports including Football, Rugby, Cricket, Formula One, MMA, Boxing, and Basketball.

The collaboration between WSA and MAG International in securing the AYS Developers-AFA partnership demonstrates their combined expertise in the Middle East and international sports marketing sectors. MAG International has previously demonstrated its commitment to sports partnerships through various regional initiatives, including partnerships with marine sports federations and other sporting organizations.

UAE Property Giant Enters Football Arena

AYS Developers has made a bold move through football sponsorship with this exciting partnership. The Dubai-based property development company joins the ranks of major brands recognising the incredible value that football sponsorship brings to their marketing strategies.

• Enhanced brand visibility across South American markets
• Direct access to millions of passionate football fans
• Strategic positioning alongside one of football's most respected national teams
• Premium exposure during international matches and tournaments

Building on a Legacy of Successful Sports Partnerships

This partnership represents the latest addition to WSA's impressive portfolio of sports marketing successes, which includes several high-profile cryptocurrency and traditional brand partnerships that have redefined sports sponsorship strategies.

Floki's Formula One Success Story

One of World Sports Advertising’s most notable achievements was brokering the partnership between cryptocurrency brand Floki and the Alfa Romeo F1 Team Orlen in early 2022. This groundbreaking collaboration positioned Floki at the heart of Formula One's dynamic ecosystem, featuring the brand's logo on the rear wing endplates of both Alfa Romeo F1 Team ORLEN cars throughout the entire 2022 season. The partnership provided Floki with exposure to Formula One's massive global audience of over 1.5 billion viewers across 170 territories, while establishing a new benchmark for cryptocurrency integration in motorsport.

Premier League Breakthrough with Nottingham Forest

WSA's expertise extended to English Premier League partnerships, successfully brokering the deal between Floki and Nottingham Forest Football Club in August 2024. This multi-layered partnership made Floki the official cryptocurrency partner of the historic club, featuring prominent LED perimeter advertising at the City Ground and press conference media backdrops. The deal provided Floki with access to the Premier League's enormous global reach of over 3.2 billion viewers annually across 212 territories.

Combat Sports Innovation with APU

Demonstrating versatility across sports categories, World Sports Advertising brokered an innovative partnership between meme cryptocurrency APU and the Bare Knuckle Fighting Championship (BKFC), co-owned by sports icon Conor McGregor. This collaboration marked a significant milestone for APU, bridging decentralised internet culture with the visceral world of combat sports. The partnership included APU's logo prominently displayed on the unique "Squared Circle" ring, corner pads, and screens, along with a personalised welcome video message from Conor McGregor himself.

Strategic Positioning in Global Sports Marketing

The AYS Developers' partnership with the Argentine Football Association represents more than traditional sponsorship. It's a strategic alignment between architectural excellence and athletic prestige. AFA President Claudio Fabian Tapia emphasised this synergy, stating: "We're proud to welcome AYS Developers into the AFA family. AYS shares our values of excellence, vision, and commitment to growth. Just as we strive for greatness on the field, AYS Developers builds lasting impact off the field with projects that shape lives and communities."

AYS Developers CEO Yulia Loshchukhina reinforced this partnership philosophy: "Partnering with AFA is a dream built brick by brick—just like our projects. Football inspires millions across the world, and AYS is proud to support that spirit while continuing to develop homes, spaces, and cities that bring people together."

Comprehensive Partnership Benefits and Activations

The AYS Developers-AFA partnership includes extensive activation opportunities designed to maximise brand visibility and engagement. The collaboration features high-visibility advertising campaigns, exclusive VIP events, and premium merchandise giveaways including AFA merchandise and matchday packages. These activations are strategically designed to offer clients and partners unforgettable experiences with one of the world's most beloved football associations.

The partnership extends beyond the FIFA World Cup 2026, providing AYS Developers with sustained exposure to Argentina's passionate football fanbase and the global audience that follows the Argentine national teams. This extended timeline allows for deeper brand integration and relationship building with target audiences across multiple markets.

The Future of Sports Partnership Innovation

This partnership exemplifies the evolving landscape of sports sponsorship, where strategic alignment between brands and sporting organisations creates value that extends far beyond traditional logo placement. The collaboration between WSA, MAG International, and these prestigious organisations demonstrates how expert partnership facilitation can unlock unprecedented opportunities for brand growth and market expansion.

As the sports marketing industry continues to evolve, partnerships like the AYS Developers-AFA collaboration, along with the successful track record of WSA's previous deals with Floki and APU set new standards for authentic, value-driven sports partnerships that benefit all stakeholders involved.

The success of these partnerships underscores the importance of working with experienced sports marketing agencies like World Sports Advertising and MAG International, who possess the expertise, relationships, and strategic vision necessary to create lasting partnerships that drive measurable business results while respecting the integrity and values of the sporting organizations involved.