Brand Partnerships in Global Sport
At World Sports Advertising, we specialise in delivering high-impact sports marketing opportunities.
From football club sponsorships to F1 activations, our partnerships connect brands with passionate fan bases and measurable returns.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Sports Marketing Case Studies
Each partnership we broker is tailored to the brand’s audience, objectives, and budget.
These case studies demonstrate how strategic sports advertising can drive awareness, engagement, and long-term brand equity.
Book a call and learn how we can help you achieve your brand’s goals.
Featured Sports Advertising partnerships
Cricket
Floki Sponsors India’s Cricket Tour of Sri Lanka in Strategic Sporting Partnership Brokered by World Sports Advertising
12 May 2025, 4 min read
Floki sponsored India’s cricket tour of Sri Lanka, boosting Valhalla’s visibility in a high-impact Web3 sports campaign brokered by World Sports Advertising (WS
Motorsport
Floki x Alfa Romeo F1: A High-Speed Collaboration Driving Brand Visibility at the Pinnacle of Motorsport.
12 May 2025, 4 min read
Floki’s F1 debut with Alfa Romeo, brokered by WSA, drove global exposure, brand credibility, and Web3 relevance across a high-performance sports platform.
American Football
Globalization Partners and the Seattle Seahawks — Aligning Brand Purpose with Sporting Passion
12 May 2025, 4 min read
Globalization Partners teams with the Seattle Seahawks to align B2B purpose with fan passion—driving trust, reach, and cultural relevance in sport.
Browse All Sports Advertising partnerships
Football
DAZN x FIFA Club World Cup: Streaming into the Future of Football (and Advertising)
30 June 2025, 4 min read
DAZN becomes global broadcaster for FIFA Club World Cup 2025, unlocking new advertising potential across football’s biggest global stage.
Informational
Qatar Airways Takes Sports Streaming to the Skies with IMG and Starlink Partnership
27 June 2025, 4 min read
Qatar Airways now streams live global sports mid-flight via Starlink and IMG’s Sport 24—changing how fans stay connected to the action in the air.
Football
FIFA Partners with Saudi Arabia’s PIF for 2025 Club World Cup
12 June 2025, 2 min read
FIFA teams up with Saudi Arabia’s PIF for the 2025 Club World Cup, backing the expanded 32-team event with global growth, youth, and fan experience in focus.
Basketball
Booking.com and NBA: A Slam Dunk for Sports Tourism
12 June 2025, 3 min read
Booking.com teams up with the NBA and WNBA to enhance sports tourism—offering seamless travel for fans and promoting inclusion across pro basketball events.``
Football
Launching a Global Icon: How World Sports Advertising Helped Unveil the Qatar 2022 Emblem to the World
21 May 2025, 4 min read
WSA helped launch the Qatar 2022 World Cup emblem worldwide with landmark OOH takeovers—uniting cities, fans, and cultures in one iconic reveal.
Football
Chelsea FC x DAMAC Properties: A Game-Changing Partnership Hits the Dubai Skyline
19 May 2025, 3 min read
Chelsea FC and DAMAC launch Dubai’s first football-branded homes—blending luxury and sport in a bold move for global sports branding.
Why Brands Partner Through WSA
We bridge the gap between rights holders and advertisers, offering strategic access to the world of sport in a way that is commercially driven, globally scalable, and locally relevant.
Access to Exclusive Inventory Across Clubs, Leagues, and Federations
We connect brands to premium advertising assets — from LED perimeter boards and kit sponsorships to digital fan engagement platforms — across major sports properties worldwide. Our relationships with rights holders mean you gain access to placements that are otherwise unavailable or under-utilised.
Whether you're targeting football fans in Europe, motorsport enthusiasts in Asia, or multi-sport audiences in the Middle East, WSA ensures your brand is seen in the right stadium, screen, or stream — at the right time, by the right audience.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
