Target mobile-first fans across the world’s fastest cricket tournament. From livestream overlays to TikTok integrations, WSA helps you build campaigns that resonate and convert.
730
million
Global Reach
T20 World Cup audience
16
teams
Men’s Tournament
Expanding with every edition
100
million
Digital Engagement
Across platforms per event
45
matches
Condensed Excitement
Short, high-impact games
45
matches
Condensed Excitement
Short, high-impact games
80
countries
Live Coverage
With multilingual streams
80
countries
Live Coverage
With multilingual streams
Advertise in the T20 World Cup — the fastest-growing format in cricket. With rapid-fire games and high digital engagement, T20 offers brands unmatched visibility with modern fans.
Explore LED boards, player-led social activations, and branded content series around the tournament.
Stadium LED boards are a simple and effective way to advertise in cricket. They are placed around the edge of the boundary, so your brand is seen throughout the match by fans in the stadium and people watching on TV. During big events like the T20 World Cup, your brand appears again and again, making it easy for people to remember.
$100K – $500K per match
Team and jersey sponsorship is one of the most powerful ways to build long-term brand recognition in cricket. Your logo appears on players’ kits during every match, giving consistent exposure across stadiums, broadcasts, and digital platforms. This creates a strong connection between your brand and passionate fans throughout the tournament.
$3M – $20M (tournament)
Take your brand beyond the stadium with TV and online advertising in cricket. You can show your brand through on-screen graphics, sponsored match segments, live streaming platforms, and social media. Big tournaments like the ICC T20 World Cup attract huge global audiences, helping your brand reach fans on TV and phones around the world.
$150K – $1.5M per event
Create memorable experiences with in-stadium activities and fan engagement campaigns. You can set up branded areas, give away products, or run simple interactive games during matches. These activations build deeper emotional connections and make your brand part of the excitement.
$75K – $750K per campaign
Stadium LED boards are a simple and effective way to advertise in cricket. They are placed around the edge of the boundary, so your brand is seen throughout the match by fans in the stadium and people watching on TV. During big events like the T20 World Cup, your brand appears again and again, making it easy for people to remember.
$100K – $500K per match
Team and jersey sponsorship is one of the most powerful ways to build long-term brand recognition in cricket. Your logo appears on players’ kits during every match, giving consistent exposure across stadiums, broadcasts, and digital platforms. This creates a strong connection between your brand and passionate fans throughout the tournament.
$3M – $20M (tournament)
Take your brand beyond the stadium with TV and online advertising in cricket. You can show your brand through on-screen graphics, sponsored match segments, live streaming platforms, and social media. Big tournaments like the ICC T20 World Cup attract huge global audiences, helping your brand reach fans on TV and phones around the world.
$150K – $1.5M per event
Create memorable experiences with in-stadium activities and fan engagement campaigns. You can set up branded areas, give away products, or run simple interactive games during matches. These activations build deeper emotional connections and make your brand part of the excitement.
$75K – $750K per campaign
T20 World Cup: Fast, Fierce, and Commercially Powerful
The ICC T20 World Cup is cricket’s most explosive format — short, sharp, and built for modern audiences. With fast-paced action, sell-out crowds, and huge global reach across Asia, Australia, the UK, and the Middle East, it delivers unmatched energy and engagement for advertisers.
Advertising opportunities span pitch-side LED boards, on-screen graphics, player partnerships, and branded content across global broadcasts and digital platforms. The tournament’s condensed format means more high-impact moments, more often — perfect for brands seeking visibility and frequency.
With its high tempo and wide global viewership, the T20 World Cup is a prime opportunity for brands to connect with passionate fans in a bold, modern format.
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