What is a sports partnership?

A sports partnership is a strategic collaboration between a brand and a sports entity — such as a team, league, or event — to achieve marketing and business objectives.

How can sports partnerships benefit my brand?

They boost brand visibility, drive fan engagement, enhance brand credibility, and create emotional connections through association with teams and athletes fans love.

What types of sports partnerships are available?

You can partner with clubs, leagues, federations, tournaments, or even fan communities — across digital, broadcast, on-ground, or merchandising platforms.

Can I sponsor a specific region, sport, or audience segment?

Absolutely. We tailor partnerships to align with your target audience, whether that’s a local football league, global tennis tour, or a niche fanbase.

Do sports partnerships require large budgets?

Not always. We offer scalable options — from grassroots sponsorships to global campaigns — designed to fit a range of marketing budgets.

Object 1 Signs Global Partnership with Nottingham Forest Football Club

Object 1 has agreed a global partnership with Nottingham Forest Football Club for the 2025-26 season. The deal brings together a fast growing Dubai developer and a historic Premier League club with fresh European ambitions.

The collaboration lifts Object 1 onto a worldwide football stage while shining a spotlight on its growing portfolio across Dubai and the wider UAE. Forest gains a committed partner from one of the most dynamic real estate markets in the Gulf

Real Estate Ambition Meets Premier League Momentum

Object 1 is an award winning developer known for design led residential projects, wellness focused amenities and smart functionality across its communities. The company has launched projects in nine districts in Dubai and has a clear plan to expand into Abu Dhabi. It is also part of the international TSZ Group, which supports its growth story.

Nottingham Forest stands at an exciting moment in its modern history. The club is competing in the UEFA Europa League for the first time in three decades, which pushes its profile in key football markets across Europe, the Middle East and Asia.

Both sides speak about building for the future. Object 1 wants to create vibrant, forward looking communities. Forest wants to keep growing on and off the pitch while deepening its global fanbase. This shared language of progress underpins the partnership strategy.

Key Features of the Partnership

Object 1 branding on Nottingham Forest Academy team shirts

The agreement connects real estate and football in several powerful ways.

Official global partner status across the 2025-26 season
Object 1 branding on Nottingham Forest Academy team shirts
Strong visibility on pitchside LED boards at the City Ground and at the Nigel Doughty Academy
Joint digital and content campaigns that highlight Object 1 communities in Dubai
A shared focus on youth, ambition and long term value creation

This mix of rights gives Object 1 reach on matchdays and throughout the week via digital channels. It also creates space for storytelling that links life in Dubai with the drama of Premier League football.

Why this Deal Matters for Dubai and the Gulf

Football holds a special place across the Middle East. Fans follow major European leagues, global tournaments and local competitions with intense passion. Governments and private investors in the UAE continue to back domestic leagues and major events across the region.

Through the Forest partnership, Object 1 gains

Regular exposure to global TV and digital audiences
Strong credibility with international buyers who recognise a famous English club
A powerful way to connect communities in Dubai and Abu Dhabi with the culture of European football
A platform to present its developments as homes for modern, globally minded residents

The club also benefits. Forest welcomes a challenger brand from a high growth sector that shares its values around community, sustainability and ambition.

Brand Messages Driving this Collaboration

Both sides use clear themes to frame the partnership.

For Object 1, the deal supports key messages

Building for the future in both real estate and sport
Creating lasting value rather than short term headlines
Aligning with global icons that share a drive for excellence
Inspiring the next generation through the Academy connection

For Nottingham Forest, the partnership highlights

A commitment to welcoming global partners with strong community values
Support for youth development through investment in the Academy
A modern, outward facing vision that fits European competition and global fan growth

These messages help campaigns feel authentic. Fans can see how the partnership supports young players, local communities and real people choosing homes in Dubai.

What Marketers Can Learn from this Partnership

Object 1 joins Nottingham Forest Football Club in global partnership

The Object 1 and Nottingham Forest agreement offers a useful blueprint for brands that want to tap into sports sponsorship.

Key lessons for marketers

Anchor the deal to a clear growth story such as expansion into new regions or audience segments
Choose a club whose values and narrative complement your brand rather than clash with it
Use Academy and community platforms to add emotional depth beyond first team visibility
Plan multimedia content that links your core product with real fan experiences
Treat the partnership as a long term platform for storytelling, not a single season stunt

This structure can adapt across many properties. The same approach works with other football leagues, global cricket tournaments, motorsport series and combat sports promotions. The secret lies in aligning business goals with fan culture and then activating consistently.

Turn Sponsorship Power into Real Business Growth

At World Sports Advertising, we focus on building partnerships just like Object 1 and Nottingham Forest. We connect brands with clubs, leagues and events across football, motorsport, combat sports, basketball, cricket, golf and the Olympic movement.

Our team helps you

Identify the right club or league for your brand
Shape a rights package that fits your budget and growth targets
Design activation campaigns that turn fans into customers
Adapt best practices from successful case studies for your own market

If you want to explore a global sports partnership that positions your brand alongside elite teams and speaks directly to passionate fans, we are ready to help.

Contact us today to discuss your objectives and discover how the right sports sponsorship can drive leads, build trust and unlock new revenue for your business.