Chelsea Crowned Kings of the World at Historic Club World Cup

They've conquered England, Europe, and now, the world. Chelsea Football Club has officially completed football’s most elite bingo card by lifting the inaugural FIFA Club World Cup — and they did it in style. A commanding 3-0 victory over Paris Saint-Germain sealed their place in history and fired up Stamford Bridge fans around the globe.

But this wasn’t just a triumph for Chelsea. It was a global event. Broadcast in over 180 countries, the tournament attracted millions of eyeballs — and with them, a flood of brand exposure on the biggest sporting stage outside the World Cup itself.

A Tournament Built for Champions (And Marketers)

Hosted with grand ambition, the FIFA Club World Cup 2025 brought together elite clubs from every corner of the planet. Featuring 32 teams, it was football’s answer to the Champions League on steroids.

Chelsea entered the competition off the back of a brilliant Conference League campaign. Under the leadership of Enzo Maresca, the Blues marched through the tournament, only tripping once against CR Flamengo before brushing aside global titans PSG in the final.

Over 70,000 fans filled the stadium for the showdown, while viewership peaked at 120 million worldwide — a perfect recipe for brand visibility, both on-site and on-screen.

The Real MVPs: Brands Who Took the Shot

Football might’ve been the headline, but behind the scenes, this tournament was a masterclass in global advertising.

Let’s talk power players:

• Parimatch, already partnering with Chelsea, Juventus and Botafogo, expanded its international presence with pitch-side and digital overlays.
• Adidas didn’t just kit out teams — their branding was on warm-ups, banners, and even virtual LED ads, making sure no camera angle was left untouched.
• Coca-Cola stayed classic, splashing red and white across refreshment zones and TV graphics like it was the 2010 World Cup all over again.
• Visa flexed its long-standing relationship with FIFA through contactless fan experiences and premium seating activations.
• Riyadh Air, newly sponsoring Atlético Madrid, leveraged the tournament for global brand lift ahead of its 2025 launch.
• And let’s not forget Ubuntu-Botho, Telcel, and BMO Capital Markets — each using football’s massive reach to stake their claims in front of international audiences.

In short? This wasn’t just a football tournament. It was a marketing masterclass.

Why the Smart Money’s on Sports

If your brand isn’t in the game, you’re watching from the sidelines. Events like the FIFA Club World Cup don’t just draw fans — they bring emotion, identity, and unmatched engagement. And when you advertise in that arena, your brand becomes part of the moment.

Whether it’s a logo on a sleeve, a message on a jumbotron, or a product on a digital ad board seen by millions — sport makes advertising unforgettable.

At World Sports Advertising, we connect brands with the moments that matter. Whether you're looking to advertise in the Premier League, Cricket World Cup, Formula 1, NBA, UFC or esports finals, we’ve got your ticket to the main event.

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Because in sports, the world doesn’t just watch — it remembers.