WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
World Sports Advertising Delivers SAP Grow Campaign across Miami’s Airport and City during Grand Prix Weekend
by Leo Carter
01 July 2026, 3 min read
World Sports Advertising delivered SAP GROW’s Miami Grand Prix campaign across airport and citywide outdoor media, reaching premium business audiences.
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Browse All Sports Advertising news
Campaigns
Oral-B Brings Playful Bite to Its NFL Mascot Campaign
by Anisha Lyall
30 January 2026, 4 min read
Oral-B has taken a playful approach to NFL sponsorship, using mascots and star players to build awareness for its premium electric toothbrush range. The campaign highlights how creative sports advertising can unlock more value from major league partnerships.
Campaigns
Super Bowl LX and Why It Remains the Biggest Advertising Stage in the World
by Chloe Barrett
28 January 2026, 3 min read
Super Bowl LX is set to deliver unmatched scale, cultural impact, and advertising opportunity for global brands willing to own the moment.
Campaigns
DP World and the Power of Sports Sponsorship: Elevating Brand Awareness on a Global Stage
by James Whitmore
25 June 2025, 5 min read
DP World boosts global brand awareness through strategic sports sponsorships in golf and cricket, creating emotional connections and authentic brand stories.
