WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Harshit Dabhi
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Football
Man Utd Clinches Summer Series Title in Atlanta
by Sophie Langford
05 August 2025, 3 min read
Manchester United won the 2025 Premier League Summer Series after a 2–2 draw with Everton in Atlanta. The US tour brought packed stadiums, debuts, and sponsor exposure across every format, proving how football drives real impact for brands.
Football
AYS Developers Partner with Argentine Football Association
by Chloe Barrett
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Strategy
When Sporting Universes Collided to Boost a Brand
by Emily Hartwell
28 July 2025, 20 min read
Explore how cross-sport campaigns like cricket x football or NFL x esports boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
by Chloe Barrett
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
by Chloe Barrett
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
Football
Chelsea Crowned Kings of the World at Historic Club World Cup
by Chloe Barrett
22 July 2025, 4 min read
Chelsea FC lifted the first FIFA Club World Cup trophy with a dominant 3-0 victory over PSG. With global brands lining the pitch and millions watching, this historic tournament proved why advertising through sport is the ultimate power play.
