WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
World Sports Advertising Delivers SAP Grow Campaign across Miami’s Airport and City during Grand Prix Weekend
by Leo Carter
01 July 2026, 3 min read
World Sports Advertising delivered SAP GROW’s Miami Grand Prix campaign across airport and citywide outdoor media, reaching premium business audiences.
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Browse All Sports Advertising news
Motorsport
F1 Livery Reveals Set the Stage for a New Era of Sports Partnerships
by Sophie Langford
20 February 2026, 7 min read
From Mercedes to Audi and Cadillac, the 2026 F1 season showcases bold new liveries and major sponsors. Discover how sports partnerships in Formula 1 can elevate your brand globally.
American Football
Best Super Bowl Ads from 2026 and What Brands Can Learn
by Sophie Langford
20 February 2026, 6 min read
A look at the standout Super Bowl 2026 ads, why they worked, and how brands can apply those lessons to sports partnerships and sports advertising across global competitions.
Cricket
ICC Men's T20 World Cup 2026 Advertising Who won big and how you can still capitalise
by Sophie Langford
20 February 2026, 7 min read
A breakdown of the biggest sponsors at the ICC Men's T20 World Cup 2026, Super 8 teams and how ambitious brands can still unlock powerful sports partnerships and sports advertising opportunities.
Football
Imtiaz Developments Partners with the Portuguese Football Federation
by Anisha Lyall
13 February 2026, 5 min read
Imtiaz Developments has partnered with the Portuguese Football Federation to elevate global brand visibility and connect Dubai real estate with international football audiences, strengthening investor appeal and positioning through strategic sport sponsorship.
Informational
Heineken x Playtomic x Padel: How Social Sport Sponsorship Is Being Rewritten
by Chloe Barrett
10 February 2026, 3 min read
By partnering with Playtomic, Heineken 0.0 is using padel tennis to redefine sports sponsorship around social connection and shared experience.
Campaigns
RFU Unlocks Premium Kit Rights in O2 Partnership Renewal
by Anisha Lyall
30 January 2026, 4 min read
The RFU has renewed its Virgin Media O2 partnership through 2031 and reclaimed key kit rights, including back of shirt and shorts branding. The move creates fresh rugby advertising inventory and new entry points for brands.
