WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
World Sports Advertising Delivers SAP Grow Campaign across Miami’s Airport and City during Grand Prix Weekend (Test Online)
by Leo Carter
01 July 2026, 3 min read
World Sports Advertising delivered SAP GROW’s Miami Grand Prix campaign across airport and citywide outdoor media, reaching premium business audiences.
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Browse All Sports Advertising news
Football
Imtiaz Developments Partners with the Portuguese Football Federation
by Anisha Lyall
13 February 2026, 5 min read
Imtiaz Developments has partnered with the Portuguese Football Federation to elevate global brand visibility and connect Dubai real estate with international football audiences, strengthening investor appeal and positioning through strategic sport sponsorship.
Informational
Heineken x Playtomic x Padel: How Social Sport Sponsorship Is Being Rewritten
by Chloe Barrett
10 February 2026, 3 min read
By partnering with Playtomic, Heineken 0.0 is using padel tennis to redefine sports sponsorship around social connection and shared experience.
Campaigns
RFU Unlocks Premium Kit Rights in O2 Partnership Renewal
by Anisha Lyall
30 January 2026, 4 min read
The RFU has renewed its Virgin Media O2 partnership through 2031 and reclaimed key kit rights, including back of shirt and shorts branding. The move creates fresh rugby advertising inventory and new entry points for brands.
Campaigns
Oral-B Brings Playful Bite to Its NFL Mascot Campaign
by Anisha Lyall
30 January 2026, 4 min read
Oral-B has taken a playful approach to NFL sponsorship, using mascots and star players to build awareness for its premium electric toothbrush range. The campaign highlights how creative sports advertising can unlock more value from major league partnerships.
Campaigns
Super Bowl LX and Why It Remains the Biggest Advertising Stage in the World
by Chloe Barrett
28 January 2026, 3 min read
Super Bowl LX is set to deliver unmatched scale, cultural impact, and advertising opportunity for global brands willing to own the moment.
Innovation
Six Nations Rugby 2026: The Brands Shaping the Championship
by Chloe Barrett
16 January 2026, 4 min read
As the Six Nations heads into 2026, we examine the brands sponsoring the tournament and national teams, and why rugby continues to deliver long term commercial value.
