WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Browse All Sports Advertising news
Football
Advertising with the Football Champions League 2025: A Game-Changing Opportunity
by James Whitmore
13 November 2025, 3 min read
The Champions League 2025 presents a prime platform for brands to engage football fans with high-impact advertising. Learn how stadium, transport, and digital OOH formats deliver unrivalled visibility.
Football
Amiri and FC Barcelona partnership shows the power of prestige
by James Whitmore
10 November 2025, 4 min read
Discover how Amiri’s collaboration with FC Barcelona demonstrates the power of prestige in sports partnerships. Learn how luxury brands align with elite clubs to build global resonance and brand value.
Events
Famous Mascots in Sports Partnerships - The American Edit
by Emily Hartwell
07 November 2025, 4 min read
Explore how famous mascots across the NFL and other US sports enhance fan experiences, deepen team loyalty, and help brands maximise sponsorship value through creative sports partnerships.
Football
Sephora and AlNassr Women’s Football: A New Chapter in Empowerment Marketing
by Chloe Barrett
05 November 2025, 4 min read
Sephora’s partnership with AlNassr Women’s Football shines a light on empowerment, equality, and visibility. This collaboration bridges sport and beauty in a shared mission to celebrate confidence and community.
Informational
The Global Football Quiz From Clubs to Campaigns
by Emily Hartwell
27 October 2025, 4 min read
A football fan or brand strategist? Take this 20-question quiz mixing sports partnerships, football sponsorships, and a few fun trivia curveballs. Answers at the end!
Informational
What Sport Suits Your Brand For Advertising And Why Industry And Regional Following Matter
by Chloe Barrett
27 October 2025, 6 min read
Learn how to match your brand with the right sport by aligning audience, geography and industry fit. From football’s global power to Formula 1’s luxury appeal, explore where your brand belongs in the world of sports advertising.
