WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Browse All Sports Advertising news
Informational
Basketball NBA Advertising Formats and Guide
by James Whitmore
22 October 2025, 8 min read
Discover the key advertising formats within basketball, particularly the NBA, and learn how mid-level brands can use sports partnerships and sports advertising to reach global audiences with creativity and impact.
Informational
How Sport Builds Economies and Inspires Global Investment
by Anisha Lyall
17 October 2025, 9 min read
Sport drives global economic growth, creating jobs, boosting tourism and generating billions in investment. From football and Formula 1 to cricket and golf, it connects industries, strengthens trade and fuels opportunities through worldwide sports partnerships
Combat Sports
How Brands Win Big with UFC Advertising Formats
by Sophie Langford
14 October 2025, 7 min read
Explore the world of UFC advertising formats and discover how brands can tap into fighter storytelling, digital platforms, and data-driven strategies to create unforgettable sports partnerships.
Football
Bitpanda x Arsenal: A Strategic Sponsorship Launch in the UK
by Anisha Lyall
10 October 2025, 3 min read
Bitpanda’s collaboration with Arsenal demonstrates the power of sports sponsorship for new market launches, combining audience engagement, creative activation and brand positioning.
Football
Europe’s Sporting Ambitions Find a New Home in the East
by Anisha Lyall
09 October 2025, 5 min read
European clubs and leagues are turning east as Asia and the Middle East emerge as the fastest-growing markets for sport. From football academies to Formula 1 and golf, this eastward shift is redefining global partnerships, fan engagement and investment.
Basketball
NBA Takes Over UAE Billboards Ahead of Abu Dhabi's 2025 Games
by James Whitmore
08 October 2025, 6 min read
Abu Dhabi welcomes NBA preseason action between the Knicks and 76ers this October. The city’s skyline is alive with OOH billboards, brand activations and sports partnerships that mark the UAE’s global rise in sports advertising.
