WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Harshit Dabhi
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Sports
Why Your Brand Needs a Sports Marketing Campaign (Even If You’re Not Nike)
by Chloe Barrett
09 June 2025, 4 min read
Tap into the passion of sports fans! Discover how a sports marketing campaign can boost brand love, visibility, and loyalty – across football, cricket & more.
Motorsport
How Digital Ads Are Revolutionising Formula 1: McLaren Leads the Charge
by Sophie Langford
09 June 2025, 4 min read
Formula 1 goes futuristic with digital ads on cars and helmets. Discover how McLaren is shifting the game—and what it means for sports advertisers.
Sports
How to Advertise in Sports: Your Playbook for Global Impact
by James Whitmore
30 May 2025, 5 min read
Advertise in sports with smart partnerships, activations & ambassador campaigns. Reach global fans and drive results with targeted, impactful strategies.
American Football
How Adobe and the NFL Are Using AI to Transform the Fan Experience
by Chloe Barrett
30 May 2025, 3 min read
Adobe and the NFL are using AI to revolutionize fan engagement—delivering personalized content, real-time media, and immersive event experiences worldwide.
Sports
The Power Play: How Sports Advertising Scores Big for Modern Brands
by Sophie Langford
26 May 2025, 5 min read
Tap into the unmatched energy of sports advertising. Build brand loyalty, gain exposure and connect emotionally with millions of fans across the globe.
Cricket
Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season
by James Whitmore
23 May 2025, 3 min read
Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.
