WSA News & Insights
Catch up on the latest from World Sports Advertising — from global campaign launches and partnership news to expert takes on the evolving world of sports marketing.
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
World Sports Advertising Delivers SAP Grow Campaign across Miami’s Airport and City during Grand Prix Weekend
by Khuzaima Yamman
01 July 2026, 3 min read
World Sports Advertising delivered SAP GROW’s Miami Grand Prix campaign across airport and citywide outdoor media, reaching premium business audiences.
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Browse All Sports Advertising news
Football
FIFA World Cup 2026 set to redefine sports advertising opportunities
by Sophie Langford
19 September 2025, 5 min read
The FIFA World Cup 2026 will be the biggest yet, hosted across the USA, Mexico, and Canada. With 48 nations and global attention, this is the ultimate stage for sports partnerships and advertising.
Football
Sponsorship in Premier League Football
by Chloe Barrett
16 September 2025, 5 min read
Premier League sponsorship unlocks global brand visibility, fan loyalty, and digital-first activations. From shirt deals to league partnerships, discover how brands thrive.
Football
Sky Sports to Broadcast 215 Premier League Matches Each Season from 2025/26
by Chloe Barrett
02 September 2025, 3 min read
Sky Sports will broadcast 215 Premier League matches each season from 2025. This landmark deal boosts coverage and expands sport advertising opportunities for brands to reach millions of passionate football fans across global markets.
Football
Football advertising playbook for brands
by Emily Hartwell
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
Football
A Bold New Era Begins Liverpool FC & Adidas Reunite
by Emily Hartwell
28 August 2025, 3 min read
Liverpool FC has re-entered a 10-year kit partnership with adidas, marking the return of the iconic three-stripe manufacturer from 1 August 2025. The new home and away kits—classic yet modern—have already broken club records for demand and engagement.
Football
How Football's Pitch-Side Boards Shape Modern Marketing
by Harshit Dabhi
07 August 2025, 6 min read
This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
