WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Basketball
NBA Takes Over UAE Billboards Ahead of Abu Dhabi's 2025 Games
by James Whitmore
08 October 2025, 6 min read
Abu Dhabi welcomes NBA preseason action between the Knicks and 76ers this October. The city’s skyline is alive with OOH billboards, brand activations and sports partnerships that mark the UAE’s global rise in sports advertising.
Motorsport
Jack Daniels x McLaren and the Record Breaking McLaren F1 Brand Valuation
by Chloe Barrett
30 September 2025, 4 min read
Jack Daniels and McLaren showcase the power of sports partnerships. With McLaren’s $5bn valuation and global fan reach, this collaboration highlights why sports advertising is a winning formula for ambitious brands.
Informational
Crypto Advertising In Sports Skyrockets And Future Outlook
by James Whitmore
30 September 2025, 5 min read
Crypto advertising in sport has surged 20 percent to $565m. With campaigns from Floki, Apu and others, blockchain brands are reshaping sports partnerships, engaging fans worldwide, and creating new opportunities across football, F1, cricket and more.
Olympics
Starbucks Joins LA28’s Top Tier Set
by Chloe Barrett
22 September 2025, 3 min read
Starbucks has signed on as the fourth founding partner of the Los Angeles 2028 Olympic and Paralympic Games. Discover the sponsorship value, brand activations, and how the LA28 Games create global sports advertising opportunities.
Football
Champions League 2025 Advertising Stats and Sponsorship Outlook
by Sophie Langford
22 September 2025, 4 min read
Champions League 2025 is a global showcase for football and brand visibility. Discover advertising opportunities, sponsorship tiers, key stats and why sports partnerships in football are stronger than ever.
Football
FIFA World Cup 2026 set to redefine sports advertising opportunities
by Sophie Langford
19 September 2025, 5 min read
The FIFA World Cup 2026 will be the biggest yet, hosted across the USA, Mexico, and Canada. With 48 nations and global attention, this is the ultimate stage for sports partnerships and advertising.
