WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Harshit Dabhi
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
Why Consumer Brands are Fuelling the Next Wave of Formula 1 Sponsorship\n
by Anisha Lyall
16 December 2025, 5 min read
Consumer brands are moving into Formula 1, drawn by global audiences, premium storytelling and constant content. This guide covers the key sectors entering F1, the sponsorship assets teams can sell and activation ideas that drive fan action.
Informational
Thanksgiving NFL Viewership Record Sets a New Advertising Benchmark.
by Anisha Lyall
16 December 2025, 5 min read
CBS set a new NFL regular season viewership record on Thanksgiving with the Chiefs vs Cowboys. Explore what drove the surge, the role of out of home viewing and how brands can plan smarter activations around big sport moments.
Motorsport
The Global Motorsport Quiz for Brands and Fans
by Anisha Lyall
03 December 2025, 5 min read
Test your motorsport knowledge with a quiz that covers questions with practical sponsorship insights across Formula 1, MotoGP and more. It highlights how brands use racing platforms, digital assets and partnerships to reach engaged global audiences.
Golf
Golf Advertising That Elevates Brand Visibility
by Anisha Lyall
28 November 2025, 4 min read
Golf advertising gives brands access to high-value audiences through sponsorships, player partnerships, and digital formats. This summary highlights key formats, starting prices and why golf delivers a strong impact for sports advertising strategies.
Informational
India’s Sports Sponsorship Industry Soars to $2 Billion Milestone
by Anisha Lyall
27 November 2025, 4 min read
India’s sports sponsorship market has surged to the two-billion-dollar level, fuelled by cricket investment, Olympic-year momentum, digital expansion and rising athlete endorsements. This summary outlines the trends shaping brand opportunity in India.
Football
Lionel Messi’s India G.O.A.T Tour A Landmark for Indian Football & HSBC India
by James Whitmore
24 November 2025, 3 min read
Lionel Messi’s India Tour is creating excitement across Mumbai, Delhi, Kolkata, and Hyderabad. Major Indian brands are capitalising on his presence, and the tour represents a pivotal moment for the growth of football in India.
