WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
World Sports Advertising Delivers SAP Grow Campaign across Miami’s Airport and City during Grand Prix Weekend (Test Online)
by Leo Carter
01 July 2026, 3 min read
World Sports Advertising delivered SAP GROW’s Miami Grand Prix campaign across airport and citywide outdoor media, reaching premium business audiences.
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Browse All Sports Advertising news
Innovation
How to Use AI to Optimize Sports Sponsorship ROI
by Leo Carter
11 May 2026, 4 min read
Learn how AI optimizes sports sponsorship ROI by improving partner selection, predicting returns, and tracking live exposure.
Innovation
Future of Sports Advertising
by Leo Carter
11 May 2026, 4 min read
Explore the future of sports advertising, including AI-driven campaigns, personalized fan experiences, and real-time sports marketing trends.
Sports
How much does it cost to sponsor a sports team?
by Leo Carter
11 May 2026, 3 min read
Discover how much it costs to sponsor a sports team, from local youth sponsorships to major deals.
Motorsport
PepsiCo Announced as Official Partner of Formula 1
by Leo Carter
11 May 2026, 3 min read
PepsiCo has signed a multi-year global partnership with Formula 1 through 2030, featuring Sting Energy, Gatorade, and Doritos across race events.
How to Sponsor a Sports Team A Practical Guide for Brands
by Harshit Dabhi
07 May 2026, 6 min read
Want to grow your brand through sports advertising? Discover how to sponsor a sports team, choose the right format, and maximise sponsorship benefits.
Sports
Benefits of Sponsoring a Sports Team
by Leo Carter
04 May 2026, 3 min read
Discover the key benefits of sponsoring a sports team, including strong brand visibility, global reach, improved credibility, and long-term exposure.
