WSA News & Insights

Catch up on the latest from World Sports Advertising — from global campaign launches and partnership news to expert takes on the evolving world of sports marketing.

Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.

Browse All Sports Advertising news

Cricket

Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season

by Oliver Kemp

23 May 2025, 3 min read

Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.

Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season

Sports

TotalEnergies and Sport: A Driving Force Behind Global Athletic Excellence

by Emily Hartwell

23 May 2025, 4 min read

Discover how TotalEnergies drives global sports excellence through partnerships in motorsport, football, rugby, and badminton, promoting unity and innovation.

TotalEnergies and Sport: A Driving Force Behind Global Athletic Excellence

Sports

Why World Sports Advertising is the Winning Choice for Your Brand

by Edward Whitmore

14 May 2025, 4 min read

Discover why brands choose World Sports Advertising to connect with passionate fans across football, cricket, esports, and more. Make your brand a part of the a

Why World Sports Advertising is the Winning Choice for Your Brand

Sports

Why Advertising Through Sport Scores Big for Your Brand

by Edward Whitmore

08 May 2025, 3 min read

Discover how advertising through sport boosts brand visibility, loyalty, and global reach. Learn why it's a winning strategy for modern marketers.

Why Advertising Through Sport Scores Big for Your Brand
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