WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Browse All Sports Advertising news
Combat Sports
Influencer Boxing and Its Impact on Sports Advertising
by Sophie Langford
05 January 2026, 7 min read
Influencer boxing has moved from niche spectacle to global entertainment. This article explores its commercial impact, audience scale and how brands can use sports partnerships and sports advertising to tap into this fast-growing space.
Racket Sports
Mercedes Benz Takes Pole Position in Tennis with WTA Mega Partnership
by Anisha Lyall
23 December 2025, 4 min read
Mercedes Benz signs a WTA partnership from 1 January 2026, gaining Premier Partner and Exclusive Automobile rights, tour naming and tournament transport. A $500m value sets a new benchmark for tennis and women’s sport sponsorship for brands.
Informational
The Commercial Gold Rush: 2025’s Most Influential Sports Sponsorships
by Harshit Dabhi
22 December 2025, 4 min read
A comprehensive analysis of the top 10 commercial partnerships of 2025, highlighting the rise of luxury, AI, and the ""unbundling"" of women’s sports.
Innovation
How Women’s Sports are Changing Beauty Brand Advertising
by Chloe Barrett
19 December 2025, 3 min read
From elite football to global tournaments, women’s sport is redefining how beauty brands connect with audiences through authenticity, performance, and purpose.
Informational
Cricket On and Off the Pitch: A Test
by Chloe Barrett
17 December 2025, 7 min read
A lively cricket themed sports advertising quiz covering IPL, PSL, BBL and The Ashes. Built for brands exploring sports partnerships and cricket advertising.
Informational
Why Consumer Brands are Fuelling the Next Wave of Formula 1 Sponsorship
by Anisha Lyall
16 December 2025, 5 min read
Consumer brands are moving into Formula 1, drawn by global audiences, premium storytelling and constant content. This guide covers the key sectors entering F1, the sponsorship assets teams can sell and activation ideas that drive fan action.
