WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Campaigns
DP World and the Power of Sports Sponsorship: Elevating Brand Awareness on a Global Stage
by James Whitmore
25 June 2025, 5 min read
DP World boosts global brand awareness through strategic sports sponsorships in golf and cricket, creating emotional connections and authentic brand stories.
Football
How Brands Are Leveraging the FIFA Club World Cup for Advertising Opportunities
by Sophie Langford
23 June 2025, 3 min read
Brands are turning the FIFA Club World Cup into a global marketing stage, using sponsorships, digital content, and VIP activations to engage fans worldwide.
Olympics
The Long Run: Unlocking the Value of Marathon Sponsorship for B2B Brands
by Oliver Kemp
23 June 2025, 3 min read
Discover how B2B brands use marathon sponsorships to boost visibility, credibility, and meaningful engagement with high-value business audiences.
Informational
The Global Game: Top Sports by Region and Why Brands Should Pay Attention
by Chloe Barrett
18 June 2025, 5 min read
Explore which sports dominate in each global region and discover the untapped potential of sports advertising for your brand’s growth and visibility.
Cricket
Tata’s Title Sponsorship of the IPL: A Game-Changer in Indian Sport
by Sophie Langford
12 June 2025, 4 min read
Tata’s $300M IPL title deal sets a new benchmark—blending multi-brand strategy, deep integration, and long-term vision to reshape Indian sports marketing.
Other
The 5 Ps of Sports Advertising: Why World Sports Advertising Is Your Brand's Winning Partner
by Chloe Barrett
10 June 2025, 3 min read
Partner with World Sports Advertising to unlock your brand's potential in sports. Master the 5 Ps: Positioning, Partnerships, Platforms, Performance, & Purpose.
