WSA News & Insights
Catch up on the latest from World Sports Advertising — from global campaign launches and partnership news to expert takes on the evolving world of sports marketing.
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
World Sports Advertising Delivers SAP Grow Campaign across Miami’s Airport and City during Grand Prix Weekend
by Khuzaima Yamman
01 July 2026, 3 min read
World Sports Advertising delivered SAP GROW’s Miami Grand Prix campaign across airport and citywide outdoor media, reaching premium business audiences.
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Browse All Sports Advertising news
Motorsport
F1 Livery Reveals Set the Stage for a New Era of Sports Partnerships
by Sophie Langford
20 February 2026, 7 min read
From Mercedes to Audi and Cadillac, the 2026 F1 season showcases bold new liveries and major sponsors. Discover how sports partnerships in Formula 1 can elevate your brand globally.
Informational
Why Consumer Brands are Fuelling the Next Wave of Formula 1 Sponsorship
by Anisha Lyall
16 December 2025, 5 min read
Consumer brands are moving into Formula 1, drawn by global audiences, premium storytelling and constant content. This guide covers the key sectors entering F1, the sponsorship assets teams can sell and activation ideas that drive fan action.
Motorsport
The Global Motorsport Quiz for Brands and Fans
by Anisha Lyall
03 December 2025, 5 min read
Test your motorsport knowledge with a quiz that covers questions with practical sponsorship insights across Formula 1, MotoGP and more. It highlights how brands use racing platforms, digital assets and partnerships to reach engaged global audiences.
Motorsport
Audi enters Formula 1 in 2026
by Emily Hartwell
19 November 2025, 5 min read
Audi’s arrival in Formula 1 marks a major shift in motorsport and global sports partnerships. Here is what the move means for brands and how you can use sports advertising to scale your reach.
Motorsport
Jack Daniels x McLaren and the Record Breaking McLaren F1 Brand Valuation
by Chloe Barrett
30 September 2025, 4 min read
Jack Daniels and McLaren showcase the power of sports partnerships. With McLaren’s $5bn valuation and global fan reach, this collaboration highlights why sports advertising is a winning formula for ambitious brands.
Motorsport
Accelerate Your Marketing with Formula 1 Car Sponsorship to Connect with Worldwide Audiences
by Sophie Langford
09 September 2025, 3 min read
Formula 1 car sponsorship delivers global exposure and prestige. With trackside visibility, digital campaigns and worldwide fan engagement, F1 connects businesses with international markets and drives powerful marketing impact.
